9 Posts by
Aimee Windsor Brown

How to name your service

When approaching a problem or something you need to do, you start with a goal in mind, rather than the service you need to access or the tool you need to do the job. As Theodore Levitt (an economist and professor at Harvard Business School) said:

People don’t want to buy a quarter-inch drill; they want a quarter-inch hole!


More than buzzwords: Co-creation and collaboration

Words like ‘co-creation’ and ‘collaboration’ are often bandied about, but are they more than simply buzzwords? Well in fact, if they are implemented in the right way, they are not just a nice idea, but key to designing services. Here are 5 reasons why:


Conference round up: Service Design in Government

Last month, I attended the Service Design in Government conference in the Southbank.


Why you should design and audit services holistically

February 17, 2017
Posted by in Brain bites: 2 min insights
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In both theatre and service design, everything that is happening off-stage has an impact on what is happening on-stage and on the customer’s overall experience. It is therefore key to design and audit services holistically to understand how everything works together and identify the issues and opportunities.


Service Design for Changing Needs

We’re all familiar with Maslow’s hierarchy of needs, but have you ever considered the breadth of different human needs within each of these categories? User needs can be vast and unexpected!


5 tips for creating positive, share-worthy service experiences

January 19, 2017
Posted by in Brain bites: 2 min insights
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In a recent study, we found that people are just as likely to share a positive experience (48%) with your service as a negative one (51%) when looking across all channels.

So it’s clear that providing a positive service experience encourages people to share it, whether that’s in conversation with family/friends/colleagues on social media channels (i.e. Facebook, Twitter) or writing a review or email.


Aimée’s Service Design Conference adventure

Last Thursday (30th June), I joined many others from the service design industry at the RIBA’s grand building on Portland Place, for the Service Design Network’s UK Conference. The day was full of excellent and inspiring talks; here I pull out a few of my highlights.

“Good services are verbs, bad services are nouns” – Louise Downe, GDS


Doing it for the kids

Earlier this week, we ran a workshop with the third year Product and Interaction Design students at Ravensbourne’s campus in North Greenwich. As Alumni of Ravensbourne who benefited from the University’s connections with industry during our time there, we were privileged to go and share our industry knowledge and experience with the students.


The Connected Car – 15 Years On

The idea of the internet-enabled car is not a new thing. In fact, at Bunnyfoot we developed the first internet-enabled car back in 2000. The idea behind it hasn’t changed too much in the last 15 years, but technological developments, the internet of things and improved data channels have led to a host of new opportunities in this arena.


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