Bunnyfoot talks ‘Inclusive by default’ at the University of West London

Last week we visited the University of West London to give a talk about being ‘inclusive by default’. Having worked extensively in this area for many of the UK’s biggest companies, we wanted to inspire undergraduate computer science and design students to make sure their future products include participants with access needs as a part of their standard research sample.

Image of Vero and James lecturing the audience

Focusing on access needs can lead to breakthroughs

We talked about how some of the greatest inventions, like the telephone of Alexander Graham Bell and the typewriter by Pellegrino Turri, came to life. Concentrating on the needs of minority groups, like people who are blind or deaf, can lead to unexpected innovation, as well as better products for the majority.

Some of our biggest clients are already inclusive

We mentioned some of our most-loved clients, like the BBC who frequently come to us with questions like the optimal subtitle positioning or a new radio-inspired service. We aimed to illustrate that the best in the field dedicate time and effort into really understanding the needs of all their audiences and making informed choices about the future of the popular digital services.

What is ‘inclusive by default’?

Not everyone has yet the commitment or stakeholder buy-in to place such a big focus on accessibility. So we recommended the ‘inclusive by default’ approach. Including one person with an access need (such as dyslexia or low vision) in a sample of five can reap massive benefits at no additional cost.

After all, this approach fosters a greater sense of empathy; it makes business sense for products to be accessible to more people; it makes products technically better and will also help towards legal compliance.

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Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

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