Bunnyfoot contribute to best-selling book ‘Understanding Digital Marketing’

Dr Jon Dodd, CEO and Co-Founder of Bunnyfoot, along with Consultant and Internet of things expert James Bailey, have written 2 chapters on User Experience and the Internet of things in this Harvard University endorsed book.

One of the best-selling books in the industry, the fourth edition of Understanding Digital Marketing was launched this week. It is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers.

Jon Dodd, with almost 20 year’s experience in the industry, wrote the chapter entitled ‘Optimising the customer and user experience’. It covers an overview of the practice of user experience, designing for usability, design principles and designing for persuasion.

James Bailey was invited to write a chapter on ‘Understanding the Internet of things (IoT)’ which outlines techniques from user experience to help when designing for IoT. It also contains information on industry concerns along with a recent case study of a project we carried out on airport customer experiences.

We are amongst good company, the book also contains contributions from Google, Ogilvy & Mather and Microsoft.

Understanding Digital Marketing will be launched on 24 November at the Global Academy of Digital Marketing’s event in London.

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