Customer experience on your mobile site or app cannot be ignored. Studies suggest that mobile is driving an average of 10% of visits to ecommerce sites, but conversion rates on mobile are generally much lower. By including the customer in the development process you can enhance the experience and increase conversion.

Here are a few tips based on our experience of user testing mobile ecommerce sites: … Read the rest of this entry »

An introduction to card sorting

Card sorting. It’s really as simple as it sounds, but one of the most effective tools in user centred design to understand how your customers navigate to structure your content and name your sections.

I’m going to use this blog post to try and give you an overview of card sorting – what it is, how we use it and why you should make it a part of your next design project. … Read the rest of this entry »

The UKUPA is the UK Chapter of the Usability Professionals’ Association. It brings together UK professionals from the design, technology and research communities who share a vision of creating compelling technology that meets users’ needs and abilities.

Once a month they hold events and Bunnyfoot had the pleasure of sponsoring the July event on the theme of UX and ROI.

The event sold out in 48 hours and the crowd were treated to the following talks. … Read the rest of this entry »

At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live.

I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have over design, but mostly I was  interested in the challenges marketers face these days. When we were asked “what is usability” our first reaction was to ask “well, what do you do and I will tell you how we can help”. This is what we learned: … Read the rest of this entry »

Personas. You’ve probably heard of them and maybe you understand them, or maybe you don’t. That’s OK – these little chaps seem to receive a lot of attention and yet we are frequently asked by our clients what they actually are.

They are a key part of ensuring you stick to your user centred design principles. This post will hopefully give you a bit of an overview of what a persona is and isn’t, how we’ve used them and why you should too. There are also some suggestions for further reading at the end if you’d like to get your teeth sunk a little deeper into this topic.

… Read the rest of this entry »

Technology’s moving fast, isn’t it?  Too fast for natural and effective mobile usability testing solutions to be on the market for the increase in apps and mobile sites we are seeing. Taking inspiration as we go, and getting as close to natural behaviour as we can, we are building the Dream Mobile Testing Rig. This blog is about that journey and will help you to understand the pros and cons of what is out there when choosing mobile testing solutions.

There are many types of mobile usability testing rig, how do you choose?

… Read the rest of this entry »

I asked for a list of apps and websites we love for a few Valentine’s tweets. I didn’t expect quite such a sea of responses from our consultants across the UK. Have a read here and see what we are using for work, social life and our interests. Maybe you will fall in love with a few too? Do let us know if there are some we should be using!

… Read the rest of this entry »

I’ve been watching with interest as the Search Engine Optimisation (SEO) era has helped to naturally help make the web more accessible. I have attempted here to strip back the WCAG guidelines and the technicalities of SEO and give you the basics of how to use both to make both the web more accessible and your web presence more visible.

… Read the rest of this entry »

This is Part II of a two part blog on avatars. If you haven’t already you can read Part I below.

So what’s the point? How can this technology be applied to provide us with something useful?

For online businesses, developing a virtual sales agent that is capable of motivating the sites visitors into investigating the company or product further by engaging them in a conversation is powerful. This interaction should make a connection with the visitor and provide them with information regarding products and services, in turn creating the opportunity to convert investigating visitors into customers. At Bunnyfoot we have undertaken numerous testing projects involving the use of agents to support the sales journey. The most successful agents support a wide variety of user enquiries and provide the company with valuable information about customer likes, dislikes and behaviour. … Read the rest of this entry »