Blog, Thoughts and Free Stuff

A Straight Forward, Straight Talking Guide to Mental Models

You may have read up on mental models and still be left thinking, eh? We’re not surprised; there’s lots of explanations out there using flowery language that makes it all sound rather convoluted. But the thing is, mental models shouldn’t be complicated. At Bunnyfoot, we like to practice what we preach. So, here’s a straight forward, straight talking guide to mental models.


Bunnyfoot wins Best Information Experience for Bimco

November 10, 2017
Posted by in News/ Announcements | Tags:

Last night, the fifth annual UXUK Awards took place in London – and what a night it was!

This year, three – yes, three! – of Bunnyfoot’s projects made the shortlist (EDF Energy for Best Effect on Business Goals, EasyJet for Best Effect on Business Goals and Sheffield City Council for Best Public Sector)… and we also had a winner! We’re honoured to say that our work with Bimco on their rebranded website won ‘Best Information Experience’ – and we couldn’t be happier.

Bunnyfoot Consultants; David Williams and Jonny Wing with Arne Livemore from Bimco

As usual, the calibre of work on show at the awards was extremely high, and was testimony to how much care and passion had gone into every single app, website and service that was entered (which is fitting, given that it was World Usability Day!). All of this just made us even more proud to be a sponsor again this year.

Our CEO, Dr Jon Dodd, was on this year’s judging panel and gave us some insight into each of the winners:

Best User Experience and Best Entertainment and Leisure Experience – The Beano

The Beano’s website (designed for kids) was a delight to use, and featured elements of gamification as well as emotional design. In addition, The Beano team did lots of research and testing with children, which really paid off: the site saw a seven-fold increase in monthly traffic and over 2,000 pieces of content were created especially for the site. Not to mention, moving from print to digital isn’t easy – but they created a fantastic website that provided their audience with an entirely new user experience.

Best Public Sector – The Camden GP Website

The Camden GP Website put all the information that GPs needed into a single website, which they could access with a patient in the room – making consultant times much faster and more efficient. The website was developed with an agency as well as their in-house staff at a low cost, not to mention that the site is being resold to other Clinical Commissioning Groups – delivering even more value to the public.

Best Transactional Experience – Easyjet Travel App

The judges felt that the EasyJet Travel App was user-focused and efficient. Since the app’s inception, EasyJet have continued to innovate and have now implemented features such as Apple Pay and the ability to show travellers what gate they need to go to when at the airport. Their app is very easy to use and actually improves users’ experiences in the offline world!

Best Effect on Business Goals – Just Eat, Restaurant Performance Profile

Just Eat set out to empower their restaurant partners to grow their businesses and deliver a better service – and they certainly achieved that goal. The research they conducted included interviews, observation, personas and testing, which resulted in some truly impressive figures, as well as increases in many restaurants’ overall performance scores.

Best Education or Learning Experience – Kallidus

Kallidus went through a thorough User Centred Design process, from low-fidelity sketches to an interactive prototype, to usability lab testing. They even tested their prototype with more than 50 users of the existing product – many of whom signed up for the new product on the spot!

Best Information Experience – Bimco

Bimco’s website is the world’s largest shipping association, and their website – which has over 300,000 pages – acts as a vital resource for their members around the world. Because of the high volume of content, the categorisation and search functionality needed to enable users to find the resources they required with ease. The subject matter is very specialist, and the process we went through with Bimco – online surveys, user interviews, persona work, card sorting, tree testing and remote usability testing with members from around the world – was extremely thorough. Luckily, it paid off!

Best Not-For-Profit – Daybook

Daybook is a digital diary for people with learning disabilities, where they can use videos, pictures or text to describe how they are feeling. What stood out for the judges most of all though was the testing that was undertaken: it was very thorough and they designed the whole thing with the user front of mind. The final product was different to the original brief, but through research, it developed into a properly user centred product.

Best Innovation – Age UK

There are over 1.2 million older people in England who are lonely – and through their telephone befriending service, ‘Call in Time’, Age UK are trying to drastically reduce this number. Through ‘Call in Time’, volunteers sign up to make a weekly half-hour phone call to an older person (who they’re matched with using an online dating profiling technology) to talk and generally enlighten each other’s lives. The project was so successful, Age UK was flooded with more than 2,500 volunteers signing up.

Best Student Project – Entice, Engage, Educate

Entice, Engage, Educate is a set of physical installations in the Queen Elizabeth Olympic Park, designed to educate the public about the benefits of bats in the urban environment (as a lot of people don’t like them!). A full User Centred Design process was followed, starting with in-depth interviews and data exploration, progressing through to prototypes at increasing levels of fidelity, tested at each stage. At the end of the project, over 90% of users said they had learned something new about bats, and over 70% stated they liked bats more after the experience.

Congratulations to all of this year’s winners, and to everyone who was shortlisted. Bring on 2018!

Find out more


Bitcoin & User Experience

November 1, 2017
Posted by in Brain feasts: longer reads | Tags:

In October this year, Bitcoin reached its highest price ever at $5,856.10 per coin. The demand for Bitcoin has no doubt been fuelled by speculation into how high it might still rise – and if it will become the currency of the future.


Dr Jon Dodd to speak at UX.Live in London

October 17, 2017
Posted by in News/ Announcements | Tags:

Bunnyfoot CEO and Co-Founder, Dr Jon Dodd, will be a guest speaker at UX.Live, taking place in London on the 26th October 2017.


Bunnyfoot has 4 projects shortlisted for the UXUK Awards 2017

October 11, 2017
Posted by in News/ Announcements

We are delighted to be shortlisted for 4 entries in the UXUK Awards 2017 for our work with easyJet, Bimco, Sheffield City Council and EDF Energy.


How (UX) mature is your organisation?

September 27, 2017
Posted by in Brain bites: 2 min insights | Tags:

The discipline of UX is not a new one. In fact, its importance within product and service design has been evangelised by Bunnyfoot and other UX experts for a couple of decades now. However, there is still considerable variation across, and within, industries in terms of how UX principles and methods are adopted and used.


The importance of UX when designing chatbots / voice user interfaces

September 8, 2017 - This post has 1 comment
Posted by in Brain feasts: longer reads | Tags:

When designing for a conversational interface, it is important to remember you’re still dealing with a user interface, just not a visual one. Conversational interfaces, whether chatbots or voice systems, are like any other platform we perform research on and design for.


Bunnyfoot to host event for Service Design Fringe Festival

September 7, 2017
Posted by in Talks and presentations | Tags:

We’re excited to announce that we will be hosting a workshop and networking drinks during the Service Design Fringe Festival this year!


The difference between chat bots and voice user interfaces

September 1, 2017
Posted by in Brain licks: 10 second wisdom | Tags:

A conversational interface is a user interface that mimics having a conversation with a human. There are two types: chatbots, and voice user interfaces (or voice assistants).


How to recruit hard-to-find participants

August 21, 2017
Posted by in Brain feasts: longer reads | Tags:

With over 17 years experience in recruiting participants, we know that finding and the right people for your research sessions is essential for obtaining meaningful, reliable and representative results.


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Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.