Notes from the UK Usability Professionals’ Association workshop with Dr Susan Weinschenk

We often attend events and network with other experts in the usability and user experience profession. I recently attended a workshop organised through the UK Usability Professionals’ Association and thought it would be useful to share my notes. In this workshop Susan Weinschenk (a well-known consultant and author from the US) presented her ten principles for engagement. These principles are a really nice summary of considerations that we consider every day when designing interactive experiences. … Read the rest of this entry »

It is quite widely reported that Amazon gained an additional $300million a year increase in turnover by implementing a single recommendation from a usability company in the US http://www.uie.com/articles/three_hund_million_button

Yet few people who are not usability or UX professionals are probably aware of this achievement. Bunnyfoot has achieved almost as impressive gains for clients in the travel, retail, charity and banking sectors, and I am sure similar improvements have been made as a result of work by other quality usability companies working with major brands. … Read the rest of this entry »

Customer experience on your mobile site or app cannot be ignored. Studies suggest that mobile is driving an average of 10% of visits to ecommerce sites, but conversion rates on mobile are generally much lower. By including the customer in the development process you can enhance the experience and increase conversion.

Here are a few tips based on our experience of user testing mobile ecommerce sites: … Read the rest of this entry »

An introduction to card sorting

Card sorting. It’s really as simple as it sounds, but one of the most effective tools in user centred design to understand how your customers navigate to structure your content and name your sections.

I’m going to use this blog post to try and give you an overview of card sorting – what it is, how we use it and why you should make it a part of your next design project. … Read the rest of this entry »

The UKUPA is the UK Chapter of the Usability Professionals’ Association. It brings together UK professionals from the design, technology and research communities who share a vision of creating compelling technology that meets users’ needs and abilities.

Once a month they hold events and Bunnyfoot had the pleasure of sponsoring the July event on the theme of UX and ROI.

The event sold out in 48 hours and the crowd were treated to the following talks. … Read the rest of this entry »

At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live.

I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have over design, but mostly I was  interested in the challenges marketers face these days. When we were asked “what is usability” our first reaction was to ask “well, what do you do and I will tell you how we can help”. This is what we learned: … Read the rest of this entry »

Personas. You’ve probably heard of them and maybe you understand them, or maybe you don’t. That’s OK – these little chaps seem to receive a lot of attention and yet we are frequently asked by our clients what they actually are.

They are a key part of ensuring you stick to your user centred design principles. This post will hopefully give you a bit of an overview of what a persona is and isn’t, how we’ve used them and why you should too. There are also some suggestions for further reading at the end if you’d like to get your teeth sunk a little deeper into this topic.

… Read the rest of this entry »

Technology’s moving fast, isn’t it?  Too fast for natural and effective mobile usability testing solutions to be on the market for the increase in apps and mobile sites we are seeing. Taking inspiration as we go, and getting as close to natural behaviour as we can, we are building the Dream Mobile Testing Rig. This blog is about that journey and will help you to understand the pros and cons of what is out there when choosing mobile testing solutions.

There are many types of mobile usability testing rig, how do you choose?

… Read the rest of this entry »

I asked for a list of apps and websites we love for a few Valentine’s tweets. I didn’t expect quite such a sea of responses from our consultants across the UK. Have a read here and see what we are using for work, social life and our interests. Maybe you will fall in love with a few too? Do let us know if there are some we should be using!

… Read the rest of this entry »