About us

Founded in 1999, in the early days of usability, we were the first consultancy to offer professional accessibility services and the first to offer eyetracking as standard. We still concentrate on our core competence of user centred design and usability, but now also offer specialist eyetracking services to ad agencies and for market research.

We have offices in Oxford, Edinburgh and London [contacts and directions] - we feel it is important to have nationwide reach and not be biased towards London.

People

We use some amazing equipment but in the end it's all about the quality of the people - and of course ours are top quality.

We currently employ 15 full time consultants - all with backgrounds in psychology, design, communication and technology.

Clients

We work with leading names from both the public and private sectors - recently Microsoft, BOC, Mini, BA, Yell, McAfee, PowerGen, DWP, COI, NHS, TSO, VisitLondon...

Labs and equipment

We run state-of-the-art testing facilities in Oxford, London and Edinburgh. All 3 contain eyetracking equipment and can host client observers in comfort.

Our testing set-up, including the eyetracking equipment is also portable - so we can run testing 'in the field' or at your offices.